Content is considered the king when it comes to effective site promotion. It is nearly impossible to imagine a website without content or any text. Therefore content optimization is very important from this perspective. It would help in putting your site at top rankings in the search engines. Avoid over-stuffing the content with keywords otherwise, it would make it Spam. Keep it informative and well-targeted.
The best idea is to gather detailed information about your products and write content accordingly. You can publish new and fresh content, so that search engine spiders gorge on it and give due recognition to your website.
You can keep the keywords in the proper category and then give them an individual description. Experts advise starting the content with the first keyword that is present in the title tag. The ratio of keywords should be a maximum of two in a paragraph of 50 words. Use simple yet informative language and words in the content which can be understood easily by the masses.
Each and every search engine gives the most preference to the web content, as the search engine spiders always try to accumulate fresh content in their database. So update it regularly but don’t over-stuff the web page.
Using too many targeted keywords does not mean content optimization, so keep it moderate and right. The concept of content optimization makes the web text more useful for the readers and also draws the attention of the search engines.